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March 02, 2011

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Francis Moran

I'm sorry -- the folks at Washington Media Group didn't know their client was a kleptomaniacal torturer and murderer of its own people until they saw the snipers on the roof?

The only thing being decided on here is the disinclination to be exposed as being complicit now that the world's spotlight has been shone on a dark corner of the world where WMG was perfectly happy to work until now.

That's not called principle; that's called hypocritical expediency and I'm not sure how it helps up PR's reputation one little bit.

Bill Paarlberg

Good point Francis. If “principle” really had anything to do with it, WMG probably wouldn’t be taking that sort of client anyway.

But somebody is going to do PR for the evildoers of the world. (Aren’t they?) So should an agency that does do that kind of work just own up to their own complicity? Or does the lack of principles have more to do with, as you say, bailing when the world starts to notice? In this case, what should WMG have done? Suppose they said, “We’re sticking by our client, good or bad.” That might make them less hypocritical, but would it make them any more principled?

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