Advancing communications measurement and evaluation

Please Take the IPR / BU / PRSA Survey: How Do You Use Social Media?

The following is an invitation to you, dear readers, to participate in the annual IPR social media survey. Please take this opportunity to add your experience to the study. –WTP

PR Professionals:

Story Once again this year, IPR is joining forces with the College of Communication at Boston University and PRSA and conducting a web-based survey measuring how social media is being used in public relations practice. We hope you will be willing to spend 10-12 minutes as a volunteer participant in this research.

All information acquired in this research project will be treated confidentially, anonymity is promised to all participants and individual respondents will not be identified in any way. An article about the results of this research project will be submitted for publication consideration to PRSA’s online scholarly publication Public Relations Journal (; This study’s questionnaire has been approved by the Institutional Review Board of Boston University. 

If you are willing to participate in this study please begin by clicking on this link that will direct you to the questionnaire:;

Thank you very much,

Michelle Drifka Hinson
Director of Development
Institute for Public Relations

Donald K. Wright, Ph.D., APR, Fellow PRSA
Editor – PRSA's Public Relations Journal
Harold Burson Professor and Chair in Public Relations
Boston University

Christina Darnowski
Director of Research & Project Management
Public Relations Society of America

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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