Advancing communications measurement and evaluation

More On AVEs And How To Use Alternatives To AVEs

For those who wish to learn more about the problems with using AVEs for PR measurement, and to discover several alternative techniques to compare marketing tools, here is a preview of Chapter 6 of Katie Delahaye Paine’s upcoming book “Measuring Success: The Data-Driven Communicator’s Guide to Measuring Public Relationships.” Download Chapter6Preview3-22.pdf (579.4K) You can learn more about Katie’s new book and download other chapters as they are available over at KDPaine’s Book Blog. She’d love to hear your comments.

Bill Paarlberg
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Bill Paarlberg

Bill Paarlberg co-founded The Measurement Standard in 2002 and was its editor until July 2017. He also edits The Measurement Advisor newsletter. He is editor of the award-winning "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, and editor of two other books on measurement by Katie Paine, "Measure What Matters" and "Measuring Public Relationships." Visit Bill Paarlberg's page on LinkedIn.
Bill Paarlberg
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