For those who wish to learn more about the problems with using AVEs for PR measurement, and to discover several alternative techniques to compare marketing tools, here is a preview of Chapter 6 of Katie Delahaye Paine’s upcoming book “Measuring Success: The Data-Driven Communicator’s Guide to Measuring Public Relationships.” Download Chapter6Preview3-22.pdf (579.4K) You can learn more about Katie’s new book and download other chapters as they are available over at KDPaine’s Book Blog. She’d love to hear your comments.
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