“If we would have new knowledge, we must get us a whole world of new questions.” —Susanne Katerina Langer (20 Dec 1895-1985), American philosopher, writer, and educator. She was one of the first women...Read More >>
Here’s your March, 2017 shortlist of articles related to communications measurement and the interesting use of data. Social Media Top Social Media Trends For 2017. From Grafdom comes the infographic t...Read More >>
In this month’s installment of her Rapid Writing column, Daphne Gray-Grant reveals a simple organizational tool that pays big motivational dividends, too. Boost your PR writing by charting your progre...Read More >>
Fay Chen’s research reveals relationships between certain personality traits and Facebook behavior. This article is part of an ongoing series from our friends at the Institute for Public Relations. By...Read More >>
Gini Dietrich Interview: Life as a PR Entrepreneur, Her 4 Basic Measurement Tools, the Ronettes, and Bicycle Racing!
The Measurement Life Interview is pleased to welcome Gini Dietrich, one of the most visible and successful women in PR today. Gini is the founder and CEO of Arment Dietrich, a digital marketing commun...Read More >>
The February #MeasurePR chat was hosted by Shonali Burke, with special guests Pierre-Loic Assayag of Traackr and Lee Odden of TopRank. The chat focused on influencer marketing: what it is, what the cu...Read More >>
The details of a survey’s methodology are critical to the scope and validity of its results. In this article, Jeffrey Henning discusses methodological aspects important to cover when presenting the re...Read More >>